You heard me say it. Here it is.
Free chapter · Out now
Read Chapter One before you buy the book.
You’re communicating more than ever. So why are people believing you less? Chapter One names the problem - and it’s yours, free, right now. All 34 pages, exactly as they print. (Cartoons included!)
You’ll get one email with the free chapter, one short note about the book, and then I stop. Unsubscribe anytime.

What you’re getting
- 01
Chapter One, complete. All 34 pages, straight from the final layout.
- 02
A cliffhanger. The first page of Chapter Two, which ends mid-sentence. On purpose.
- 03
The rest of it is one click away. The book is out now - hardcover and Kindle, everywhere books are sold. Links in the back of the PDF.
- 04
Don't take my word for it. What Cialdini, Pink, Clark, Harbinger and Horn said after reading the whole thing.
A note from Henna
Before I wrote books or gave keynotes, I spent 14 years in executive search. More interviews, offers and rejections than I can count, and I kept watching the same thing happen - the most qualified person in the process losing to the most believable one.
Those are 2 different skills, and until now, only one of them has been taught.
I’m not going to ask you to buy a book you haven’t sampled. Read Chapter One on the train. Argue with it. Send it to the colleague who keeps getting talked over in meetings. And if it resonates with you, the last few pages tell you where to get the rest of the book.

“The Signal Gap is a page-turner and a game-changer.”
“I’ve spent years telling people that trust is the whole ballgame, but Henna Pryor has artfully zeroed in on the part everyone skips over: how trust actually gets built or blown in the tiny signals you don’t even know you’re sending. The Signal Gap is sharp, practical, and uncomfortable in the best possible way. It’ll change how you show up.”

“One question. Do you want to be believed? If so, read this brilliant book.”

“Trust used to be the byproduct of doing good work. Today, it’s the differentiator, and most professionals have no idea how quickly they’re losing it. Henna Pryor’s The Signal Gap is a smart, practical roadmap for closing that gap and building the kind of credibility that actually compounds over time.”


“As Henna Pryor shows, the most dangerous thing a room can give you is the impression it’s still listening. Fortunately, The Signal Gap offers a framework for doing better — a set of smart, practical techniques for closing the distance between what we intend, what we actually convey, and what others eventually believe.”